How To Choose The Best Digital Marketing Agency For Your Business?
Often we read news of fraud, scams and reports of some digital marketing agencies that add no value to their clients' businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, we cannot stress distinguishing good agencies from bad enough.
Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead generation, branding and procuring a more significant customer base. It can be subdivided into internet marketing, mobile marketing and offline marketing.
The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its full attention on the industry it is in and subsequently on the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.
For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising. Even if it does its marketing campaigns, there's a better chance that a marketing agency whose sole business is creating marketing campaigns will do the job far better than the company's marketing department.
And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitise one's marketing campaigns is not mentioned. Because there's a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.
So how does one find the right digital marketing agency to work with?
Choosing the right agency can be a daunting task, especially because new companies are springing up almost every day. And because the variety of services offered by these companies is not the same. Let's take a look at the various elements that will help you choose the best digital agency for your business:
The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.
A full-service agency typically offers:
- Web design and development
- Search engine optimization and marketing
- Mobile marketing
- Email marketing
- Social media marketing
- Online advertisement
- Online reputation management
Portfolio And Testimonials
An excellent optimisation digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.
Testimonials are another criterion to help in choosing a digital agency for your business. The more testimonials, the better. Good agencies will have feedback and testimonials from previous customers.
Online Presence And Reputation
Social media presence and activity is a good measure of a company's reputation. It's only natural for a company to have a visible online presence. Does it have a Facebook page, and how many Likes does it have on the page? What is its Twitter following?
A quick Google search using the company's name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites if any. A search query that returns minimal results may not be the best company to delegate your marketing work.
Any good company should have excellent support. Try contacting the digital marketing agency that you're currently researching from their website or via their Live chat application if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you're going to give a lot of money too; it's essential to know beforehand if they are worth investing in and that if you ever run into problems, they are there for you.
Choosing a digital marketing company for your business should never be taken lightly. The success and failure of your business are indirectly in their hands. Besides, if you've found a good agency whose efforts have brought you more significant profits, you are going to want to establish a long term relationship with that agency.